VIKIWAT LTD. is established in 1990 in Plovdiv. The main activity of the company includes: import, wholesale/retail as well as warranty services for company’s imported products.
The company is a Bulgarian leader in electronics field and possesses a big warehouse and physical store with more than 20 000 items. The product portfolio is comprised of a wide range of electronic components, electrical materials, cables, insulation materials, automation devices, lighting, tools, industrial fans and blowers, semi-conductors, household and industrial power supplies and chargers, consumables, accessories, etc.
Short history:
Established: 1990
First store: 1991
Online store: 2005
Second store: 2008
Warehouse: 2016
Logistics centre: Coming soon
Business profile
Company’s data
Name: Vikiwat Ltd
Year of establishment: 1991
VAT 160138003
Communication address: 3 Mostova str.
Address: 17 Ticha str.
Owner: Velin Sarelski
Company’s profile
Manufacturers: 200+
Products: 20 000+
Stores surface: 2000 sqm
Warehouse surface: 2000 sqm
Employees: 40+
Brand: Vikiwat
Official website: https://vikiwat.com/
OUR COMPANY
Today, twenty eight years after its establishment, Vikiwat Ltd is still a leader in the field in the retail and wholesale trade of electronics. Its partnership with industrial and engineering companies makes it a considerable factor in the microeconomics in South Bulgaria. We expand our products and brands portfolio every year in order to meet the requirements of our business partners as well as that of the end customers.
The development and improvement of our online store has been our priority since the last few years by building up our website vikiwat.com which resulted in effective distribution of products throughout EU.
We strive to improve our services level and aim to implement tested and successful international business practices in order to guarantee high quality for all our customers.
We believe that efficiency is the key to the trust you’ve given us for more 30 years.
PRODUCTS AND BRANDS
Our company’s main principle is: the customers has to be consulted properly so that they are sure they’ve made the right choice.
Vikiwat Ltd. aims to provide adequate solutions to its customers. Every product passes through a number of professional analysis before it gets to you. Thus, we are sure that you receive reliable high quality products from trustworthy manufacturers.
In order to ensure stocks and brands availability Vikiwat Ltd. has established its own warehouse. We are well aware of how important this is for our customers when choosing a reliable partner who can provide all necessary services for the planning and development of their business or manufacturing.
SERVICE
Winning the customer is just the beginning –the profitable small and medium-sized business knows it well. The key to long term success is keeping customers’ satisfaction.
Every day we spend substantial efforts in training and increasing our employees’ qualification so that we achieve high quality customer service. For us it is not just a synonym for sale but an everyday process that includes many key activities. Our main purpose is the customer satisfaction and their wish to come back in our store again and even to recommend us to their friends. For this reason it’s important for the customer to be competently and politely consulted and for the goods to be properly presented and well packed, the parcels to be correctly delivered with no delays and the prices to be reasonable.
For our business customers and wholesalers we have developed a special service program – Vikiwat PRO. This is a B2B service centre which offers more than the standard customer level and aims at meeting all business needs. More information about Vikiwat PRO program you can get here.
EMPLOYEES
Attitude to the position: positive, responsible, motivated, competent, with a strive for self-improvement – these are the qualities that our employees need to possess. Impropriety to the employer, inertia and lack of organization are absolutely inappropriate in Vikiwat.
Attitude to the colleagues: Vikiwat aims to encourage and stimulate the team spirit and the personal contribution of each of the employees to the organization. Correctness and willingness to for team work are highly appreciated. Disrespect and conflicts are absolutely intolerable in our company.
Attitude to the customers: Vikiwat is highly concerned with the satisfaction of all of its customers. We keep strict regulations concerning our employees’ behaviour and give them precise instructions and training about the specifications of all the products they sell.
Our priority is our clients to receive whole working and long terms solutions of their needs.
Disrespectful, rude and incompetent attitude towards the client is highly unacceptable. We do not tolerate at any circumstances incompetent consultations and advices that personally provoked. It is important for all Vikiwat clients to know that they will get professional advice.
CONFLICTS RESOLUTION
Conflicts are a part of every company’s practice. The team leaders and the department managers in Vikiwat intervene and successfully resolve problems when the necessity calls and thanks to their experience and competences they strive at mutual satisfaction between seller and buyer. Every conflict is considered separately in order to be isolated and eliminated in the future.
WAREHOUSE AND LOGISTICS CENTRE
Our own warehouse allows us to control and manage all the deliveries in a better way and thus achieve our clients’ satisfaction and trust.
Our company policy is to offer only products that are available. This strategy gives us a chance to negotiate better discounts from our partners and respectively we can offer better customer prices.
In the last few years we spent many efforts in establishing a logistics center. The main purpose is to guarantee a better quality of the services, better organization of the deliveries, faster time for claim reaction and wider distribution.
ISO CERTIFICATE
Since year 2014 Vikiwat Ltd.is certified to ISO 9001. In 2018, Vikiwat successfully passed a recertification audit for compatibility with ISO 9001:2015. The TUV Nord auditors reconfirmed the rightful functioning of the Quality Control System in compliance with the standard.
The Quality Control System meets the requirements of ISO 9001:2015 standard and is adapted to the processes, organisational structure, resources and activity of Vikiwat Ltd. The quality system ensures that Vikiwat is a trustworthy company that highly values its clients and strives to improve customers’ services quality in order to establish and maintain more efficient and long term partnership.
OUR TEAM
A professional team
Our most valuable resource is people working at Vikiwat.
We are proud that our team is comprised of enthusiastic, purposeful and active people who are specialists in their fields of expertise. Vikiwat would not have been successful company without this team.
We believe that the trust we have built in our team is a key factor for the high efficiency and we can continue to increase company growth and pursue more ambitious aims (after all, 10 years ago we haven’t even thought that we’ll sell in EU).
It’s important that a pleasant working environment be created in our company. We want our employees to be not only qualified but also satisfied with their workplace and and to have ambitions and strive for self-development.
Management
Our management team is comprised of skilled and dedicated professionals who are well aware of the current business processes and work in a pleasant atmosphere. Their aim for quality control and creating motivation for their employees results in effective achievement of the company goals.
Trade
Vikiwat is a trade oriented company. Its priority and main interest is the expansion of the products portfolio, the manufacturers and the brands. We also strive at creating and maintaining long term partnerships. Our company develops innovative solutions for quality services in order to make the business relationships with our partners and end customers better and better. This is exactly our main priority – creating stable partnerships with traders in order to expand our business network and provide easy access for our clients to our products.
Marketing
Vikiwat is a market oriented company that develops and implements effective marketing strategies in order to increase the product and brand awareness. Our company supports its partners with innovative and attractive marketing activities.
Distributors
We work hard to develop a distributor network so that we are able to make key brands and imported products well-known to our customers.
Administration:
- Manager (Philip Sarelski)
- Administrative manager, Quality manager (Vasilka Gogova)
- Administrative assistant – (Ekaterina Trampelova)
- Marketing manager (Tihomir Babarov)
- Quality control specialist (Zvezdomir Kuzmanov, Georgi Angelov, Nevena Bratanova)
- Sales manager (Nadezhda Sarelska)
- Sales coordinator ( Antonia Nikolova, Hristo Mlekanski)
- Supply chain coordinators (Zlatka Ivanova, Katya Kalcheva)
Shop and showroom:
- Shop manager – Evelina Ivanova
- Consultants
- Zvezdomir Kuzmanov / automation devices
- Nikola Chirlov / electronic components
- Kiril Ignatov / electrical materials
- Velizar Kratunkov / electrical materials
- Evelina Ivanova / electronic components
- Yordanka Manolova / automation devices
- Konstantin Danchev / electrical materials
- Angel Georgiev / consumer electronics
- Penka Makakova / LED lighting
- Dragomir Stoyanov / consumer electronics
- Vanya Ivanova / electronic components
- Elena Atanasova / LED lighting
- Kostadin Borkov / connectors and switches
Claims, returns and warranty services
- Returns and claims processing (Albena Gancheva)
- Technical expertise (Emil Handzhiev)
- Repair service (Alexander Mihaylov)
Logistics warehouse and supplies
- Warehouse manager (Lyubomir Bonchev)
- Supplies (Velina Todorova-Koleva, Nadezhda Zabunova, Denitsa Hristova-Ananyan)
- Supplies assistant (Svetoslav Lilov)
Call center
o Lazarinka Necheva